Peugeot 208 targets younger drivers

After a dazzling appearance at the Goodwood Festival of Speed in June, the Peugeot 208 supermini has taken to UK showrooms with the same stylish manner.

At the Festival, Peugeot maintained its ‘Let Your Body Drive’ slogan as it saw online superstar, Marquese Scott – AKA ‘Nonstop’, perform a live dance along with the Let Your Body Drive dancers.

The unique slogan, as well as the 208’s style and technology, has helped it to secure a place atop the podium of cool cars for young buyers to own.

The 208’s exterior design is slightly akin to older Peugeot superminis, in the fact that it offers a snug body shape. The new 208’s strong body contours on its bonnet and flanks offer a sporty racer appeal, which has become synonymous with young drivers.

The 208 also has an interior design to match as it offers five different trim levels: Access, Access+, Active, Allure and Feline. The top of the range Feline trim includes 17-inch alloys, rear spoiler, sports seats and partial leather upholstery.

Its frugal powertrain line-up is also another feature to entice younger drivers as a Stop & Start e-HDI 1.4-litre diesel is on offer. This engine emits just 87g/km and returns a combined 83.1mpg.

These emissions are 37g/km less than the 207, the ageing model which the 208 replaced. These economical credentials mean the 208 is road tax exempt, which means less costs for buyers.

Peugeot 208 prices starts from just £9,995.

Peugeot vehicles are available from Perry’s Peugeot dealerships.