The Korean manufacturer has continued its transition from niche manufacturer to lucrative earner as its June sales improved by over 17 per cent compared to the same time last year.
In June 2012 Kia sold 5,971 units, which when added to its current 2012 total makes 33,478. This increase in year-to-date figures is a 22 per cent increase, which shows Kia is continuing to make itself known in the competitive car market.
As the Kia Picanto and Kia Rio models are already well known in the city car and supermini segment, new additions like the Optima saloon and revised cee’d hatchback have further raised awareness of the brand.
The new Optima, which was released back in February, is the first Kia saloon to be released in the UK and has been well received by the media as its sporty styling and frugal diesel engine give it ideal saloon credentials.
From the outside the Optima saloon offers a similar muscular body style to the Picanto and Rio but also offers its own added sport styling, which includes a low coupe-like ride height, strong body contours and a ‘tiger nose’ front grille.
The Optima powertrain is a 1.7-litre turbodiesel with a power output of 134bhp, which delivers low CO2 emissions of 128g/km and returns 57.6mpg. The Optima also offers a spacious saloon interior with up to 505 litres of boot space and plenty of head and legroom.
As the Optima has low CO2 emissions, it subsequently has a low Benefit-in-kind (BIK) taxation rate of just 18 per cent.
Kia Optima prices start from just £19,595.
Kia vehicles are available from Perry’s Kia dealerships.