The brand has been praised by Euro NCAP, the organisation that tests all new cars in a series of crash tests, has praised Ford for including collision avoidance technology on its new Ford Focus.
Autonomous Emergency Braking (AEB) systems are designed to scan the road ahead and, at slow speeds, automatically apply the brakes if it detects an object in the way of the car.
According to Euro NCAP, the technology can reduce road accidents by 27 per cent but it is unavailable on nearly four-fifths of all cars in the UK.
However, Ford has included its version of AEB on the new Ford Focus hatchback and estate versions. It also plans to introduce AEB to the new 2013 Ford Kuga and the Ford Fiesta.
Previously, luxury manufacturers such as Jaguar were the only ones to use AEB as standard or as an optional extra, but brands such as Ford are changing that.
A statement from Euro NCAP said: “Some volume sector manufacturers are showing that AEB can be offered as standard or as an affordable option on mass-market vehicles.”
It named the Ford Focus and the Mazda CX-5, the Japanese car maker’s new SUV crossover, as two of the cars that does use the technology.
In future, cars without AEB technology will not be able to achieve a five-star Euro NCAP rating, said Michiel van Ratingen, Secretary General of Euro NCAP.
He said: “Euro NCAP has decided to include AEB assessments as part of the overall star rating from 2014 onwards and hopes that European authorities will soon require AEB as mandatory on all new vehicle types.”
The new 2012 Ford Focus is available now from Perrys Ford dealerships starting from £14,000.