Peugeot is offering test drives for the new supermini prior to its UK launch at Perrys Peugeot dealerships, including Perrys Peugeot of Blackburn and Perrys Peugeot of Bolton.
The North West dealerships are just two of the seven Perrys dealerships offering test drives of the new car, which will challenge the likes of the Ford Fiesta and Vauxhall Corsa in the popular small car market.
Football fans will see the new Peugeot 208, complete with new exterior and interior styling, in a new advert during the European Championship football.
Meanwhile, Perrys dealerships will prepare for the new car in showrooms as it nears its UK on-sale date.
New Peugeot 208 prices start from less than £10,000 and the new model comes with an updated styling that has earned praise in early reviews for its clever design and attractive looks.
An upgrade to equipment levels and a series of frugal engines, most notably a 1.0-litre entry-level petrol engine offering road tax-free levels of CO2 emissions, have booted the expected popularity of the 208 for 2012.
Available in three- or five-door variation, the new Peugeot 208 also comes with a special edition ‘Ice Velvet’ model featuring an extensive equipment list including satellite navigation, parking sensors, alloy wheels and a unique white paint job.
The new Peugeot 208 Ice Velvet edition is priced at £18,495. The first deliveries will take place on 28th June but drivers can book a new Peugeot 208 test drive at Perrys Motors dealerships today.