New Kia Cee’d keeps value better than a Focus

The five-door hatchback, a small family car set to go on sale this month in the UK, will keep 33 per cent of its value in three years’ time.

The figures apply to the entry-level petrol version but diesel models will only fall below Volkswagen Golf diesels in the residual value charts, ensuring a high sell-on value for the Korean car.

High residual values are often a sign of trust in the reliability and engineering of the car, a fact borne out by the seven-year, 100,000-mile warranty offered with the Kia Cee’d.

Kia has updated the new Cee’d with a more sporty, modern design. Despite a lower roof and more coupe-like stature, the Cee’d actually boasts more boot space and passenger room than ever before.

The Kia Cee’d also comes with more equipment and more frugal engines than the previous version, something that Kia says will appeal to business buyers.

The brand hopes to sell almost double the number of new Kia Cee’d models compared to the older version after announcing a target of 10,000 models within 12 months.

This will be helped by the introduction of a 97g/km diesel engine that delivers free UK road tax and improved fuel economy.

It will also come with lower rates of CO2 emissions-based Benefit-in-Kind tax for business owners. The strong residual values will also be a boost to business sales when compared to the likes of the Ford Focus.

Kia plans to launch a series of television adverts for the new Kia Cee’d during the upcoming European Championships football tournament.

The adverts will feature the car as part of the brand’s sponsorship of the tournament, which will take place in Poland and Ukraine from next month.

New Kia Cee’d prices start from £14,395 from Perrys Kia dealerships.