Citroen launches new DS styling team

Or perhaps the Citroen DS4, a small family hatchback with a jacked-up ride height and attractive front end.

Then there’s the new Citroen DS5, the stunning large, premium family car with a sleek sloping roof and an upmarket interior.

Now, Citroen has revealed the successful ‘DS Line’ of cars will be expanded after launching a design department specifically for its premium range of cars.

The styling department will separate the DS cars from the standard Citroen C3, Citroen C4 and Citroen C5 in future, according to the increasingly popular French car maker.

Citroen MD Frederic Banzet said: “It is important to make a clearer distinction in styling between the C range and the DS line, each in their respective fields.”

The new Citroen styling is expected to appear on a range of new DS models including a new saloon and SUV, which will be released in China.

However, a convertible Citroen DS3, the fun, customisable supermini and rival to the likes of the Fiat 500, is also rumoured to be in the pipeline for Citroen after the success of the Fiat 500C and recent launch of the Mini Roadster.

Citroen’s new DS line was intended as a premium alternative to Mini and Fiat and the success of the models has raised the image of the brand,

All models come with well-equipped interiors available in three trim levels along with a series of frugal petrol and diesel engines. In the case of the Citroen DS5, there is also a diesel hybrid engine offering free road tax in the UK.

The Citroen DS3, Top Gear’s Car of the Year 2010, starts from £11,700 for entry-level models. Citroen DS4 prices start from £18,500 and the largest model in the range, the Citroen DS5, starts from £22,400.

The Citroen DS3, DS4 and DS5 are available now from Perrys Citroen dealerships in Barnsley, Huddersfield and Milton Keynes.