The huge leap in Fiat 500 interest, according to figures from the Society of Motoring Manufacturers and Traders (SMMT), comes as ‘mini’ cars enjoyed a ‘strong’ rise in demand in April.
Rising fuel costs and lower budgets have turned people away from larger cars to the likes of the Fiat 500 and it has now reached the top ten best-sellers for the first time this year.
The stylish three-door city car, which trades on its retro looks and highly-customisable options, is seen as an alternative to the likes of Mini and has proved popular since its 2007 UK launch.
A series of special editions such as the Fiat 500 by Gucci and Fiat 500 Pink has boosted its popularity while a drop-top version, the Fiat 500C, joined the hatchback shortly after launch.
Key to the sales success of the Fiat 500 in April is the introduction of award-winning green engines to the range.
The MultiJet diesel engines are efficient enough to qualify for free road tax in the UK and last year they were joined by the ground-breaking TwinAir petrol, a two-cylinder engine offering sub-100g/km of CO2.
It was the first petrol on sale in the UK to fall into the ‘no road tax’ category and ensures petrol versions of the Fiat 500 are exempt from the London congestion charge.
Fiat 500 prices start from under £10,000 and three trim levels are available; entry-level Pop, mid-range Lounge and the petrol TwinAir range.
The new Fiat 500 and the new Fiat 500C soft-top are on sale now at Fiat UK dealerships.