Ford is targeting both the UK and US markets with the next generation Ford Transit and as a result the iconic van is being completely redesigned for 2013.
Not only does the van get a front end to match the likes of the new Ford Mondeo, inside Ford wants the van to appeal to car drivers as it looks to expand out of Europe.
This means a reworked dashboard with more ‘sculptured’ design and a host of technology more often found in the new 2012 Ford Focus hatchback.
This includes the voice-activated SYNC system to control phones and music systems, rear-view cameras and driver alerts to warn the driver if the van is straying out of its lane.
The new Ford Transit is the biggest change in 45 years of sales in the UK, where it has been the best-selling van in each of those four and a half decades.
Every detail of the cabin has been updated for 2013, right down to the introduction of phone and bottle holders for driver and passengers.
The Ford Transit was previewed at the recent CV Show in Birmingham and a new, larger, six cubic-metre load space with a clever hatch to allow objects up to three metres in length to be carried safely inside the vehicle.
Ford admits the Transit is ‘more stylish’ but adds that it is also ‘more functional and convenient’ for van drivers.
The new 2013 Ford Transit will go on sale in the UK next year, when Ford will discover if the new, car-like Transit with more load space than ever will continue the van’s domination of the UK market.