Leading the high-performance 650hp V8 cars, Ford hopes appearing at the US racing event at the Sprint Cup Richmond 400 on 28 April will inspire fans to buy the new all-electric family hatchback.
Mark Fields, president of The Americas: “”Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies.”
While NASCAR racing is traditionally about performance and speed, Ford is talking up the eco-credentials of its electric Ford Focus, which will be arriving in UK Ford dealerships from 2013.
The Ford Focus Electric is based on the five-door hatchback but will be Ford’s first ever zero tailpipe emission electric car.
It will look almost exactly like a standard Ford Focus but with the addition of a new front grille and charging socket outside and electric car information such as range and battery life available on the instrument panel.
Boasting a top speed of 84mph and a range of more than 100 miles, the Ford Focus Electric can be charged in three hours from an electric charger.
The Ford Focus Electric will be fitted with Ford’s SYNC technology which allows entertainment, navigation and telephone systems via voice recognition or steering wheel controls.
Ford Focus Electric prices have not been revealed but it will qualify for the government’s plug-in car grant, which will knock £5,000 off the price of the electric hatchback.
When the new Ford Focus Electric arrives it will go up against current electric cars such as the four-door Renault Fluence saloon and the smaller Renault Zoe supermini.