Citroen to launch the world’s first ‘Facebook car’

Instead of designing the new city car in its design studios, Citroen will ‘crowdsource’ a new special edition of the C1 city car by using ideas posted on the social networking website.

It will be the first time the design of a new car is taken out of the hands of designers, says Citroen, which says it will call the finished car the Citroen C1 Connexion.

Everything from the number of doors, options and colours will be chosen by fans of the brand via an online car configurator and, once the car is put into production, a competition will be held to give away the new model.

However, fans who are dreaming of building a Citroen-badged supercar may be disappointed because the options will be closely based on the current Citroen C1 city car, with limitations on body sculpting and other aspects of the car.

However, alloy wheel choices, exterior and interior colours and options such as Bluetooth and Sat Nav will all be available on the configurator.

Melina Kacherou-Carage, Head of Digital Marketing at Citroen UK, said: The New C1 Connexion will be a car created for the Facebook generation, by the Facebook generation. We are taking the choices of many to create a car for everyone.”

Citroen fans have until 30th April to help design the future Citroen C1 special edition, which will use the same frugal engines offered in standard Citroen C1 versions.

The standard Citroen C1 has gone on sale in the UK this month complete with a 2012 update to its design inside and out as well as its engine options.

The efficient city car costs from just £8,000 and comes with engines capable of delivering up to 65.7mpg and road tax-free levels of CO2 emissions.

It is available now from Citroen UK dealerships.