Land Rover is celebrating a big milestone today when the one millionth Land Rover Discovery rolled off the production line in a glitzy ceremony at the Solihull plant in the West Midlands.
The Land Rover Discovery, currently in its forth iteration, is an off-road SUV slotting firmly in the ‘what Land Rover does best’ category and remains the core of Land Rover’s line up.
The luxury, compact Range Rover Evoque may be grabbing the headlines – and the awards – but the Discovery is a rugged, 4×4 SUV with plenty of space (up to 2,500 litres of load space) inside, Land Rover’s All Terrain system and a strong level of equipment.
It also delivers seven seats if necessary and can adapt its driving systems to cope with different terrains and conditions ranging from snow to sand.
Incredibly, the Land Rover Discovery is still growing in popularity with sales growing by 16 per cent last year, creating 1,000 new jobs at the Solihull site where it is built.
The Land Rover Discovery’s credentials meant the guest list for the launch of the one millionth model was typically star-studded.
Sir Ranulph Fiennes, Bear Grylls and Ray Mears were amongst the guests to celebrate 23 years of Land Rover Discovery production.
They were there to wave off the milestone model as it sets off on an ambitious journey to showcase its off-road ability and raise money for charity.
The Discovery will travel 8,000 miles in 50 days from Birmingham to China, where it will appear at the Beijing motor show on 23 April.
During its journey it will appear at the Geneva Motor Show next week, all in aid of the Red Cross, a cause Land Rover has supported in the past.
It hopes to raise £1m for the charity, which itself uses Land Rover cars for work in off-road environments.
Meanwhile, if you want to buy one of the one million-plus Land Rover Discovery models, prices start from £37,995. You can view our Land Rover Discovery review below.