New Ford Focus ‘sets the bar high’

The new Ford Focus has been named the ‘Connected Car of the Year’ for 2012 based on its in-car technology such as satellite navigation, hands-free phone calls, vehicle information and driver assistance.

The high level of technology available with the new Ford Focus, launched in 2011, ‘sets a high bar’ according to Peggy Smedley, editorial director of Connected World magazine.

She said: “They just keep getting better and better. No other car in its class comes close to offering such a high level of safety, convenience and infotainment. Techies and non-techies alike are enjoying this connected ride.”

The new Ford Focus includes features such as a touch-screen device capable of showing traffic, vehicle information and infotainment such as the sound system, MP3 player and internet.

It also comes with features such as parking assist – meaning the car is capable of parking itself – and voice recognition for some functions.

The Ford Focus was rated on safety, convenience and options of its in-car technology and Ford says it was helped by the fact the new Focus is a global car, going on sale virtually unchanged in several markets.

Paul Russell, Ford Focus brand manager, said: “The award embodies the global nature of the Focus with its fun-to-drive character and smart technology customers are looking for.”

The new Ford Focus is one of the UK’s favourite small cars based on sales. The 2011 version was in the top ten best-sellers in the UK since it went on sale.

Ford Focus prices start from £14,000 for entry-level Studio editions and a selection of petrol and diesel engines are available.

These options were expanded in 2012 with the introduction of Ford’s 1.0-litre EcoBoost petrol engine, which Ford says offers the power of a 1.6-litre petrol with significantly reduced emissions.

The new 1.0-litre Ford Focus is on sale now at Ford UK dealerships. The engine will also appear in the new Ford B-Max and the Ford C-Max later in the year.