A new study by insurance company Aviva suggests that families are opting for smaller cars nowadays, as opposed to larger SUV-like vehicles and traditional saloons.
Aviva has coined the term ‘Fiesta father’ and ‘MPV mum’ to explain the phenomenon which has seen smaller, more efficient cars become increasingly popular in the UK.
In fact, the company suggests that supermini’s and MPV’s are the new best thing amongst mums and dads, providing all the practicality of a larger car with a lower price.
Aviva car insurance director Heather Smith said: “Thirty years ago the big saloon and the small ‘runaround’ sitting side by side outside Britain’s family homes was a ubiquitous sight.”
But now times are evidently changing as smaller family vehicles benefit from cheaper to run all-round affordability, as well as the added aspect of versatile practicality and comfort.
The Ford Fiesta is the perfect example of a family supermini as it is cheap to buy and cheap to run. Along with its £9,495 price tag is an economical engine range with CO2 emissions starting from just 95g/km, which means road tax exemption and better mileage.
Heather Smith added “As families’ lives become more busy and complex, with two working parents and children to be dropped off at school, it appears multi-tasking mums need a vehicle fit for both work and family life while cost and fuel efficiency are increasingly important to dad.”
The on-going popularity of small cars is also highlighted in the sales figures for January 2012 where the top ten sellers included the likes of the Vauxhall Corsa, Vauxhall Astra, Ford Focus, and the chart topping Ford Fiesta.
Ford vehicles are available from Perry’s Aylesbury and High Wycombe.