According to the latest Society of Motor Manufacturers and Traders (SMMT) figures, Ford’s popular Fiesta supermini and Focus hatchback have topped the sales tables for January 2012.
With a total market share of 15.6 per cent the American manufacturer soared ahead of competition from the likes of Vauxhall and its Astra and Corsa models.
As Ford’s total sales for January stand at 20,061, up from last year, the Fiesta claims 7,824 sales and the Focus 5,643.
But it wasn’t just the acclaimed Fiesta and Focus that shone in the market as sales for the Ka, C-Max and Mondeo also seen an increase in sales compared to January 2011.
Mark Ovenden, Ford Britain managing director, said: “This year our best-ever range of vehicles has benefitted already from the introductions of the new Ford Ranger and the highly fuel-efficient, 125PS EcoBoost engine in Ford Focus”.
As past months have seen only smaller models like the Fiesta and Focus stand out in terms of sales, this goes for other manufacturers as well, the New Year ultimately brings a greater interest and desirability to the American brand with larger vehicles like the C-max and Mondeo showing sale improvements.
This may also mean an increase in residual value for Ford models, because as desirability for the models go up, so does re-sale value.
Ovenden added: “Ford’s car range is proving its strong customer appeal, starting the year with a sales performance that extends our lead in total car sales including sales to private customers, an indicator that the quality of our market share also continues to be enhanced.
Ford vehicles are available from Perry’s Aylesbury and High Wycombe.