First look at the new 2012 Kia Cee’d

The current Kia Cee’d is currently the star of Top Gear’s ‘reasonably priced car’ track car and its cheap but practical image is receiving a more premium upgrade in the 2012 version of the car.

With this mind the new Cee’d model has taken a more sporty approach to the hatchback segment. The new Cee’d’s roofline is much closer to that of a coupe, but it will still be competitive in terms of boot space and rear head room, according to the Korean manufacturer.

The new Cee’d image includes chrome highlights, striking alloy wheels and an aerodynamically shaped bonnet.

It seems likely that the new Cee’d will have similar trim levels to other Kia models in the easy-to-understand 1,2 and 3 derivatives.

Inside the Cee’d there has been a lot of focus on quality of materials and making the dashboard driver orientated, possibly influenced by a cockpit design, like the new Optima saloon model.

This new Cee’d represents another step forward for a manufacturer churning out higher quality, better-looking small cars such as the new Kia Picanto and new Kia Rio in recent months.

The Cee’d should serve Kia well in the current car market as the manufacturer enjoys ever-increasing sales in the UK. With models like the new Cee’d and Optima arriving soon it will give competitors like Vauxhall a run for their money outside of the small car segment.

Another competitive edge for Kia’s is its seven year warranty – one of the longest in the industry – and this is expected to be included with the new family hatch.

The new Kia Cee’d model is set to be debuted at the Geneva Motor Show in March this year and is expected to be available in the UK from June 2012.

Kia vehicles are available from Perry’s Burnley, Preston and Rotherham dealership.