The Land Rover Defender is the brand’s most iconic model and one of the best rugged, off-road 4x4s on sale today.
Land Rover plans to modernise the Defender by 2015 but, wary of the instantly recognisable and much-loved design of the classic Defender, it is trialling a concept to gauge reaction for a potential new model.
As a result the new Defender Concept 100 incorporates the steep windscreen, round headlamps and raised ground clearance of older models with a softer, more modern and more rounded concept for 2012.
It has now been revealed to the Indian market with promises it is far away from the finished product from John Edwards, Land Rover Global Brand Director.
He said: “”Our intention is to introduce the all new Defender in the middle of the decade – there’s a lot of work to do to meet these dates and our concepts are just the start of the journey. We are here in India to showcase the Defender Concept 100 and Defender Concept 100 Sport (a drop-top version).”
The introduction of the new concept, in red paint for the first time, comes on the back of a hugely successful year for the British-based brand.
Land Rover sales have grown in 2011 thanks to the success of the Range Rover Evoque, the ‘baby’ Range Rover which comes with a two-wheel drive option, a coupe-like roofline and an entry-level price tag under £30,000.
The Evoque sold out of its 2011 allocation before it arrived in Land Rover dealerships and its success and host of top industry awards has led to certain elements of its style influencing the new Defender concept.