Citroen DS3 from concept to reality

You may have seen a wide range of terms used to describe a new car on Perrys Online Magazine. This is mainly because we like to bring you all the news of the most exciting new car launches well in advance of them arriving in the metal.

New cars generally follow the same path from conception to actually appearing on the forecourt of your local Perrys dealership and as new information comes available, we like to feature it here.

So if you’re looking for a new car this year and you’ve stumbled across some of our new car news, here’s a little guide to the terminology and process of a new car arriving at Perrys Motors.

When is a new car released?

Most people within the industry will have a general idea of when a car is due to be updated or replaced.

For older cars, manufacturers will prepare an all new model, either replacing the old car name completely (for example, the Vauxhall Insignia is a direct replacement for the Vauxhall Vectra) or building a new car but keeping the name – the Renault Clio, which has been on sale in the UK for three generations spanning over 20 years is a great example of the latter.

For those cars which are not as old, manufacturers will simply update them with a refresh. This could be new engines, equipment and some modifications to the styling. A perfect example would be Citroen’s update for the C1 this year.


Some manufacturers will announce they are building a certain car and then, as they create the actual car, they will release teaser images of the model to whet customer’s appetite.

A good example is that of the Citroen DS3. When Citroen announced it was bringing back the DS name with a series of more premium cars, people were excited.

The Citroen DS3 supermini was to be the first of these new, exciting cars and as a result, Citroen released a series of teaser images on its Facebook page in order to show people what the manufacturer has in store.


The next step will be to reveal a concept of the new car. This will be a full scale, usually fully working model of the car usually revealed at a major motor show such as Geneva, which takes place in March each year and hosts some of the year’s biggest new car launches.

In the case of the Citroen DS3, the concept car was revealed and it held certain information about the finished car such as its unique styling and customisable options.

Production car

After the concept a steady stream of information tends to be released about the finished car. This includes everything from engines choices to colour options.

Shortly after a concept car is revealed, the manufacturer will commit to a full production-ready version of the car.

Usually this means some of the more expensive (to build) and outlandish aspects of the concept car are removed to create a much more practical model. The key to a successful car launch is to stick as closely to the concept car as possible (if it was well received) as was the case with one of the most successful new car launches of 2011, the Range Rover Evoque.

This also applies to the Citroen DS3, whose final production model was remarkably similar to the concept car it was based on.

On sale date

Now that everybody knows what the car looks like, the manufacturer will then release prices for the car, information on where it will be sold and a full list of options and equipment. This will be followed by a release date.

Finally, the car will be delivered to dealerships where sales will begin. In the case of the Citroen DS3, it was a long process from concept to production but a hugely successful sales performance soon followed, making it a perfect example of a successful concept-to-production process.