Ford enhances its motability scheme

Ford has joined forces with the prestigious university in an attempt to make driving easier and more accessible for the hearing and visually impaired.

It’s an important issue being addressed by both groups with 285 million people worldwide suffering from some form of visual impairment.

65 per cent of this figure are aged 50 or over and therefore the more user friendly a vehicle is for a driver means the safer it is for them and other motorists on the road.

To develop better ways for the hearing or visually impaired to drive safely, Ford will be using the Cambridge’s Vision and Hearing Impairment Simulator. This allows Ford to simulate any kind of impairment and better understand how the vehicle can be made easier to drive.

“For example, if we were to load in an image of a display and process it for red-green colour blindness, you might instantly see that some numbers and letters become a lot harder to read. We can then change the design accordingly,” said Angelika Engel, ergonomics attribute specialist at Ford Europe.

These tests could lead to an improved interior design in new Ford cars with re-designed instrument displays one possibility – improving usability and comfort for the driver.

The new motability investigation goes hand in hand with other motability schemes from the American manufacturer that are already in place.

Most recently, Ford launched its Olympic motability scheme which helped Olympic hopeful Henrietta Freeman and is offered from Perry’s dealerships such as Aylesbury.

Ford vehicles are available from Perry’s Aylesbury and High Wycombe dealerships.