The premium small car has been chosen as the courtesy car of choice for body repair specialists Bodytechnics for when some of the most expensive cars in the UK are being repaired.
Days after Maserati announced it would be supplying customers with the Alfa MiTo supermini when cars were being repaired, Citroen has proved its premium credentials.
A total of 15 new top specification Citroen DS3s, Top Gear’s Car of the Year in 2011, have been delivered as courtesy cars because of their distinctive style and premium interiors, according to the repair company.
Rod Wallace, Bodytechnics’ Managing Director, said: “We have a wide ranging client base built up over the last 16 years that is discerning in their taste, whether it be food, fashion or cars.
“So we need loan cars in which all our customers feel comfortable and the distinctively styled Citroen DS3s provide a premium quality, stylish and comfortable solution. We believe that our clients will appreciate using the DS3s while their own cars are in our workshops.”
Small car makers in the UK are increasingly focusing on creating a more upmarket car to take on the likes of Mini and the Audi A1.
Cars such as the Fiat 500 now offer higher trim levels with a high level of equipment while keeping emissions and fuel consumption down.
The Citroen DS3, for example, comes with a road tax-free option in the shape of a frugal ‘Airdream+’ diesel engine.
New Citroen DS3 prices start from £11,700 for an entry-level model but with over 38 different colours and a seemingly endless array of extra options, this can rise to as much as £18,000 for fully-specced models.