A while ago we wrote a guide to eco-signatures in order to help Perrys customers navigate their way through the maze of ‘Eco’ badges and green claims car manufacturers make.
Unfortunately, things are getting more confusing by the day as different car makers take different approaches to splashing the word ‘eco’ over their most frugal cars.
For example, Mazda uses the Skyactiv name for a new generation of petrol and diesel engines in both the Mazda2 and the Mazda3. However, Skyactiv also applies to the lightweight build and other energy-saving technology set to be employed on the new Mazda CX-5.
Unfortunately, this means customers will often struggle to pinpoint exactly what that eco-badge means when they are browsing the showroom for their new car.
Another example is Ford. There is no doubt Ford produce some of the most efficient vehicles around. The Ford Fiesta and Ford Focus are both available in road tax free versions and fuel economy figures are falling all the time.
But Ford’s names for this technology can be confusing. Ford’s Econetic range is used as a blanket term for its most efficient cars and in this way it can be used as an indicator the car you are looking at is particularly environmentally friendly.
However, Ford also offers a range of petrol engines called ‘EcoBoost’. Despite using the ‘Eco’ name, EcoBoost engines are designed to offer more power while keeping emissions level than reducing the car’s green credentials.
So if you see an EcoBoost model, it might not be the greenest in the range, but chances are it offers more power over a similar-size petrol engine while offering the same emissions and fuel economy – hence the ‘Boost’ part of the name.
This is obviously quite confusing, but there is a simple answer (apart from asking one of the experts at (Perrys dealerships!)
Seat has its own eco-signature called Ecomotive. This does not apply to a specific engine or an obscure bit of technology, instead cars labelled Ecomotive are guaranteed to be the greenest in Seat’s range of cars.
For example, a Seat Leon Ecomotive does not signify a particular engine but it does assure customers it offers lower CO2 emissions (and subsequently road tax) and improved fuel economy over Seat’s standard range.
Seat also uses the E-Ecomotive badge. This is used to showcase the car with the best fuel economy and lowest emissions in each range.
So if you see a Seat Ibiza E-Ecomotive, it means you are looking at the most efficient Seat Ibiza on the market today.
This is simple and effective and gives customers the best chance of being able to see all the options available to them and find the greenest car possible.
However, it is also worth noting the best way to find a ‘green’ car is to simply look at the fuel economy figure and CO2 emissions figures to see for yourself the impact on your bank account.