New Seat Mii to attract new buyers

Seat’s new Mii is set to be released in summer 2012 and is already expected to create tough competition for its competitors such as the Kia Picanto and the Skoda Citigo.

First off the Seat Mii’s prices are expected to cause concern for the competition as they start at around £7,500, which is below the city car average figure of £9,100.

As well as price being at the Mii’s advantage its unique interior equipment levels which are said to be more generous than the Volkswagen Up! and the Skoda Citigo, according to Seat.

This includes a portable satellite navigation system and an Eco-trainer, which will instruct the driver on how to drive more economically.

The portable sat-nav is expected to be particularly attractive to young buyers and is offered for an additional £300.

Seat has one of the youngest buyer profiles in the industry at around 40 according to independent industry figures, said Andy Medcraft Seat’s UK product and planning manager and Mii is expected to maintain that trend.

Medcraft said: “We’re expecting about 60 to 65 per cent of buyers to be women which is the reverse of where we are at the moment with the rest of the range so it’s a great opportunity to extend the brand further.”

Seat Mii prices are expected to start from around £7,500. Seat vehicles are available from Perry’s Aylesbury dealership.