The US car maker took the title ahead of two other manufacturers because it does not pass on details to personal injury referrals, does not require a sign up for credit hire or credit repair and works with insurers to be quicker and more efficient, according to the judges.
In the event of an accident, the Ford Accident Management service, which is free to all Ford customers, will recover the vehicle and provide the driver with a free courtesy car.
It will also complete the claim form and fix the damage to the car using genuine Ford parts, Ford trained technicians and offer a Ford panel warranty.
Paul McDermott, Ford collision repair manager, said: “I am really delighted that we have been recognised for our work on accident management. The Ford Accident Management programme is aligned with the Government’s recent commitment to ban referral fees and to counteract the high costs of motor insurance.”
Ford was also named Manufacturer of the Year at the awards, which honour the best aftersales service in the body repair and accident industry.
The Ford Accident Management service is also available as a smartphone app, which can automatically provide a driver’s details to the call handler in the event of an accident.
David Cresswell, Auto Body Professionals Club chairman, said: “Congratulations to Paul McDermott and his team for a very well deserved award. The Ford Accident Management programme certainly appears to be the right product at the right time. With no personal injury referral it fits in well with the mood of the market and the Government’s move to ban referral fees.”