Land Rover celebrates its world role

To celebrate Land Rover’s role in humanitarian and conservation schemes, the car maker will hold a special display in London from 14-18 November.

Based at the Royal Geographical Society in South Kensington, the free-to-enter display will work of the Land Rover cars across the world.

Six of Land Rover’s partners will be present, as well as Land Rover ambassador Ben Saunders, who will be giving a talk on ‘Insights of a Polar Explorer’.

Mark Cameron, Global Brand Extension Director for Land Rover said, “Land Rover are extremely proud to celebrate the important work of our six Global Humanitarian and Conservation Partners, with everything that has been achieved this year through projects right around the world.”

Land Rover cars are famous for their off-road ability. Every car currently sold by Land Rover and its sub-brand Range Rover comes with a four-wheel drive option and only the new Land Rover Freelander 2 and the new Range Rover Evoque come with two-wheel drive.

All models are also fitted with Land Rover’s industry-leading All Terrain system, which can adapt the vehicle’s systems at the touch of a button to cope with different terrain types and weather conditions.

Off-road Land Rover cars such as the Defender and the versatile Land Rover Discovery 4 are used across the world in some of the most inhospitable places.

Specially modified Land Rover cars are used by the British armed forces, as mountain rescue vehicles and by the Red Cross in their humanitarian efforts across the world.