Stuff Magazine, creators of the annual ‘Cool List’, has named the ‘baby’ Range Rover as its first ever 2011 Car of the Year because of its style, technology and above all else, desirability.
Stuff Magazine Editor, Will Findlater, said: “For combining the off-road capabilities of a Range Rover and leading technology with the desirability of a Blade Runner space car, the Range Rover Evoque just had to win it for us.”
The award was even more impressive because the coupe-like SUV beat competition from style icons such as the Mini Coupe and even a Ferrari in the shape of the new FF.
The new Range Rover Evoque was launched in September 2011 and instantly impressed because of its concept car-like styling, low, sporty roofline and off-road ability.
The Range Rover Evoque is the lightest, smallest, greenest and cheapest Range Rover on sale today and even comes in two-wheel drive option.
However, 4×4 models come with Land Rover’s famed All Terrain system which adjusts the car to suit the terrain and help with its off-road ability.
The Range Rover Evoque also comes packed with gadgets and the Stuff Magazine team singled out the dual screen technology for special praise.
The screen allows the driver and passenger to see two different images at the same time to ensure the driver is not distracted by things such as video.
Available in three distinct ‘themes’, the Evoque comes with luxury materials and high levels of equipment as expected from a Range Rover model but prices start from under £30,000.
Land Rover Design Studio Director, David Saddington collected the award and said: “The Stuff Gadget Award means a lot to us at Land Rover and it is fantastic to win Stuff Magazine’s inaugural Car of the Year Award.
I am really happy to pick it up on behalf of the entire Land Rover team who put so much hard work into the design and engineering – it is great to be recognised for leading edge and innovative technology wrapped in such a fantastic design.”