Over 7,000 of the small ‘supermini’ hatchback were sold across the UK in October, 1,000 more than its nearest rival, the Vauxhall Corsa.
The Ford Fiesta remains at the top of the overall sales charts in the UK with 84,500 models sold compared to the Ford Focus, which sits in second place with nearly 73,000 sold.
The strong Ford Fiesta sales arrived as overall new car registrations grew in October despite expectations it would fall amid economic uncertainty.
“October’s new car market rose 2.6% on last year – a positive result despite the uncertain economic climate,” said Paul Everitt, SMMT Chief Executive.
He also revealed why the Ford Fiesta remains such a popular choice for UK new car buyers.
“Vehicle manufacturers and their dealer networks are working hard to offer consumers value for money through improved fuel efficiency, low running costs and innovative finance,” he explained.
The Ford Fiesta is one of the most efficient small cars on the market and this means lower running costs than several key rivals.
For example, the choice of three diesel engines starts with a 1.6-litre Econetic version which delivers 95g/km of CO2 emissions, enough to qualify for free road tax.
It also delivers an impressive 78.5mpg, which more powerful diesels still deliver over 67mpg on the combined cycle.
Meanwhile, petrol options deliver CO2 emissions as low as 124g/km and fuel economy of around 50mpg.
With prices for the new Ford Fiesta starting from under £10,000 and, because of the small, frugal engines, lower insurance costs, the car remains a popular choice with new drivers, young drivers and downsizers.