The new Fiat 500C by Gucci appears in London

The tour will also include visits in Saint Tropez, Berlin, Barcelona, Milan, Rome and Geneva and has been set up as an attraction in the Covent Garden Piazza, from 16-19 October.

The brand new convertible Fiat, customised by Gucci’s creative director Frida Giannini, will appear in an eye-catching five metre cubed crystal cube with black lacquered top and bottom for the tour.

The car itself, based on the popular Fiat 500 city car convertible version, will be available in two colours, black and white, each with a glitter finish.

Both colours have interior designs to match with the black showing off its shiny chrome and racy finish, and the white with satin chrome detailing. These interior touches give the new Fiat model that edge over rivals such as the Ford Fiesta.

The Fiat 500C has 16″ alloy wheels with retro spoke design, a signature Gucci ‘G’ logo on the hub caps and the Gucci italics are also displayed on the tailgate and door pillar.

The Fiat’s interior has classic stitching, exclusive materials, satin and chrome polished features, velvet effect-finish on the radio panel and two-tone Frau leather seats with Gucci print.

The Gucci web theme also appears on the seats, gearbox, key cover, mats and seat belts.

As well as the car being a new design, Gucci have released many driving products to go with the new sleek design such as Gucci driving gloves, Gucci eyewear, Gucci travel accessories such as small leather goods and a Gucci watch.

Fiat 500C by Gucciprices start from £14,800 in the UK.