Seat ‘excitement’ over Mii launch

New Head of Marketing Chris Stevens started his role at the Spanish car maker today and declared the Seat Mii was the most exciting new car in the pipeline.

He said: “The recent announcement of the new Seat Mii, for instance, will return Seat to a sector where it achieved great things in the past. This smart new little car will, I’m sure, make a big impression and I’m very much looking forward to seeing it here soon.”

Previously Seat’s smallest car was the Seat Ibiza supermini, but the Seat Mii is even smaller. Designed for the city, it will compete against the likes of the Fiat 500 and Ford Ka in the UK.

Based on the new Volkswagen Up! – Seat is owned by the Volkswagen Group – the new Seat Mii is a sportier version of the small city car in keeping with the other cars in its range.

Prices for the new Seat Mii have not been announced in the UK but the Volkswagen Up! is priced at £8,000 and the Seat model is expected to undercut this price slightly.

Available originally as a three-door model, a five-door version is expected to arrive in 2012 after the initial launch.

Seat’s Ecomotive signature will also appear on the new Seat Mii, making it the greenest car in Seat’s range.

It will also be the first petrol-powered Seat car to boast CO2 emissions under 100g/km – enough to qualify for free road tax and exemption from the London congestion charge – thanks to its 1.0-litre petrol engine.

The Seat Mii will go on sale in the UK early in 2012 with prices revealed closer to the launch date.