Kia sales grow despite difficult market conditions

Although the overall market has fallen by 0.8 per cent this September, Kia has powered through with sales leaping from 8,257 in 2010 to 9,729 this year.

With Kia’s private buyer sales up by 55 per cent, interest in its all new Picanto and just-launched Rio has helped the Korean manufacturer improve sales in the UK.

Overall car sales for September are dominated by small cars like the Ford Fiesta, which was the UK’s best selling model last month and for the year-to-date. Other small car models that topped the September sales include the Vauxhall Corsa and the Ford Focus hatchback.

This could explain why Kia’s sales are up, with the Picanto and Rio proving popular as buyers continue to downsize.

The Rio was a big seller for Kia in the September market; however the results didn’t quite fulfil the potential of the supermini because the full Kia Rio range is not even available yet.

“We were handicapped by not having the full range of the new Rio available for the September market,” said Michael Cole, managing director of Kia Motors (UK).

“The September market was tough – especially in the retail sector – but thanks to new products and our industry leading seven year warranty Kia dealers were still able to attract private buyers in good numbers.”

The performance of both the Rio and the Picanto, as well as other models in the range like the Sportage and the Soul, means the manufacturer is well on track to break its sales target of 55,000 unit sales in the UK, with more than 47,000 under its belt and three months to go.

The Kia Picanto and Rio are on sale now. Kia Picanto prices start from £7,795, Kia Rio prices start from £9,995.