Range Rover Evoque sparks sales frenzy

Land Rover announced its 3,000-strong allocation of the luxury compact SUV for 2011 has been sold already and this is reflected in the latest sales figures from the Society of Motoring Manufacturers and Traders (SMMT).

Sales of Land Rover cars leapt from 5,788 in 2010 to 6,230 in 2011 as the brand’s popularity soared.

September saw the official launch date of the Range Rover Evoque in dealerships up and down the country after a build up of more than a year since the car was first revealed.

The stylish Range Rover Evoque is an all-new car in the upmarket Range Rover line up, which previously was made up the luxury off-roader at the top of the range, the Range Rover, and its sportier, more road-based sibling, the Range Rover Sport.

The Range Rover Evoque is the most eye-catching of the range because of its sleek lines, low, coupe-like roof and concept car design.

It is also notable for its engineering. The Range Rover Evoque is the smallest, lightest and greenest ever Range Rover and the first to be offered with both traditional four- and two-wheel drive options.

Available in three-door ‘coupe’ and five-door versions, the Range Rover Evoque is capable of fuel economy of 58mpg and CO2 emissions of just 133g/km – the lowest ever for a Land Rover SUV.

However, four-wheel drive versions also come with Land Rover’s famous All-Terrain system which adapts the driving systems to cope with a variety of surfaces including sand, snow and mud.

The Range Rover Evoque starts from just £28,000 and comes in three distinct ‘design themes’; Pure, luxurious Prestige and sporty Dynamic at the top of the range.

The new Range Rover Evoque is on sale now at Land Rover dealerships. To see the Range Rover Evoque launch, view our video from inside a dealership.