The Peugeot 3008 was driven up a 170 metre snow slope at the Tamworth Snowdome to demonstrate its winter weather ability this week.
UK drivers are becoming increasingly interested in 4×4 vehicles because of two successive harsh winters.
However, Peugeot believes technology in its five-seat Peugeot 3008 crossover is enough to cope with treacherous conditions.
The Peugeot 3008 comes with a ‘Grip Control’ function which can be turned to one of five different driving modes to suit the weather conditions.
These include snow and as a result, torque can be controlled to the front wheels to ensure the car reads the conditions and reacts to help the driver maintain control.
The system is helped by Peugeot’s Mud & Snow tyres, available on certain editions of the Peugeot 3008. These tyres boast deeper treads and are designed to provide more traction on icy or muddy surfaces.
The Peugeot 3008, says Peugeot, can go up against the more traditional 4×4 SUVs this winter. In looks, it already boasts features more often seen on an SUV including the raised ground height and commanding driving position.
However, it also offers CO2 emissions lower than most 4×4 cars and fuel economy is improved over its rivals.
CO2 emissions are as low as 122g/km with the Peugeot 3008 in the case of the diesel engine with e-HDi technology. The e-HDi system is another name for start/stop technology and helps to save fuel by switching off the engine when the car is stationary.
The Peugeot 3008 starts from £17,195 in the UK and comes in Active, Sport, SR and Exclusive specification levels.
There is a choice of two petrol and two diesel engines with outputs ranging from 112bhp to 163bhp from the top of the range diesel option.
The Peugeot 3008 is available to buy now from Peugeot dealerships.