Although just a concept car, the Kia GT is a long way from the value hatchbacks and SUV crossovers the brand has is synonymous with.
The GT, inspired by 1970s GTs and designed as a vehicle ‘capable of whisking passengers from Paris to the South of France’ was designed by ex-Audi man Peter Schreyer and he was excited about the new four-seat concept.
He said: “One of the great things about working on this project was that this is a very real car. It has a logical layout, with four seats, and good luggage space, and it’s also engaging and dynamic and makes a strong statement. It’s exactly the kind of car Kia should be making.”
The sporty saloon features a highly stylised front end complete with traditional Kia grille and outlandish curved vents. Small rear-view cameras replace the more traditional wing mirrors.
The low, coupe-like roof it offset by copper lines running along the length of the windows and oversize wheels and rear-opening doors complete the GT concept.
Inside, the four seats are designed with touch of practicality. There is a limited number of buttons and dials on the dashboard. Instead they are replaced by a glass dashboard with LEDs – a nod to the Kia Pop concept car revealed last year.
The front seats are placed on arched supports to create more room and the entire interior is decked out in leather with copper-coloured highlights on the dashboard.
Kia says the new GT will help to increase the desirability of the brand and help to influence its’ as-yet-unnamed next project.
In the meantime Kia will focus on the cars which are available to buy in the UK, including the Kia Optima saloon, a more volume offering designed to compete with the Ford Mondeo and Vauxhall Insignia.