Described as a ‘sporty saloon’, the Seat IBL showcases Seat’s new design language and its intention to launch a new car to sit beneath the Seat Exeo saloon in its range.
“We are always going to be at the sporty end of whatever segment we are in,” said UK boss Peter Wyhinny. “The brand needs to be “contemporary and alternative – we don’t set out to be mainstream.”
The Seat IBL concept is a four-door saloon with a low, coupe-like roofline and an ‘arrow’ design nose. The flanks feature a single sculpted stripe which incorporates the door handles.
“The IBL was created from the unique design DNA that will prevail right across our next vehicle generation,” says Alejandro Mesonero-Romanos, hinting about the future direction of the likes of the Seat Ibiza and Seat Leon.
Inside, the most dramatic feature is the curved glass surface on the instrument panel, while new technology includes directed air flow for the climate control system and a choice of three driving ‘programmes’ including Travel, Sport and Efficiency.
The new Seat IBL shows that sports saloons will ‘play an important role in the future’ of the brand, according to James Muir, President of the brand.
Seat has grown sales in the UK by seven per cent in 2011 so far because of a concerted effort to target business and fleet users.
The brand, popular with younger buyers, offers a sportier, more stylish alternative to the traditional business saloons, estates and hatchbacks.
The brand is also planning a new small car based on the new Volkswagen Up! concept revealed at the Frankfurt Motor Show to sit below the Ibiza in the Seat range.