Asked to help out on this eight-day challenge that will see Walliams swimming around 140 miles between Lechlade in Gloucestershire and Big Ben in London, Kia – a supporting partner of Comic Relief for Red Nose Day, 2009 and 2011 – were only too happy to help the Little Britain star on his challenge.
Walliams is no stranger to the water having swum the English Channel in 2006 to raise £1m for Sport Relief. He followed that in 2008 by swimming the Strait of Gibraltar and last year he led a team of celebrity cyclists from John O’Groats to Land’s End for the BT Sport Relief Million Pound Bike Ride.
The Kia Sedona will provide essential support for David and his team on the eight days he will spend swimming down the river. The BT Sport Relief Challenge: Walliams vs The Thames got under way yesterday, Monday 5 September and a documentary of his endeavours will be shown in the build-up to the Sport Relief Weekend on March 23-25 next year.
Michael Cole, Managing Director of Kia Motors (UK) Limited said: “It has been a privilege for Kia to be involved with the last two Red Nose Day campaigns, so it was took no time at all to decide to help David when the appeal came out to us.
“What David is doing is both dangerous and challenging but will hopefully raise as much money as possible for Sport Relief,” he added.