Giant logo to honour Chevrolet centenary

From next week, car enthusiasts flying into Frankfurt airport will see the 600 square metre logo inside the airport’s landing zone.

The eye-catching display has been placed in view of travellers as part of the brand’s 100 year anniversary, which takes place this year on 3 November.

Inside the Frankfurt Motor Show, Chevrolet will continue its celebration with its full 2011 line-up in one place.

In recent years the brand has accelerated its new car launches and in 2010 and 2011 alone seven new Chevrolet cars will arrived in UK Chevrolet car dealerships.

These include updated to the small Chevrolet Aveo hatchback, the car the US firm hopes will take on its rival Ford and the Fiesta supermini for supremacy in the UK.

Other updates include the Chevrolet Captiva seven-seat SUV and the addition of a new Chevrolet Cruze hatchback – a Ford Focus rival.

Chevrolet’s first European people carrier, the vast seven-seat Chevrolet Orlando arrived earlier in the year and the range will be completed by the introduction of the iconic Chevrolet Camaro muscle car and the green Chevrolet Volt extended-range electric vehicle.

The latter is a hatchback which comes with a huge reputation. The car was named North American Car of the Year and was shortlisted for the World Car of the Year – the biggest honour in the automotive industry for new cars.

Buyers may recognise the electric powertrain, which also boasts a small petrol engine to extend the range, from the Vauxhall Ampera.

Both cars are almost identical, with only styling and interior changes separating the two. Both will also be eligible for the UK government’s plug-in grant when they go on sale in the UK.