The Cruze, unsurprisingly given the title of ‘Cruzemobile’, is a modern take on the Dodge Monaco saloon originally used in the 1980 film using the new Cruze hatchback as a base.
To celebrate the design of the one-off edition, Chevrolet held a special American-themed event at the Ace Cafe in London, a venue often associated with car enthusiast meet-ups.
Over 500 guests were invited to see the car at the Ace Cafe and were treated to music from the iconic film by a ‘Cruze Brothers’ band.
Chevrolet UK Managing Director, Mark Terry, said: “The Blues Brothers is an all-time American classic, much like Chevrolet itself.
“As we celebrate 100 years of Chevrolet, it’s right that we should mark this by celebrating other elements of American culture.”
Terry joked the Bluesmobile look would not be available as an option pack for the new Chevrolet Cruze hatchback, which joined the 2009 Chevrolet Cruze saloon in the line up this month.
Designed to appeal to UK buyers by taking on the popular hatchback body style often so popular with Ford Focus and Vauxhall Astra buyers, the new Cruze hatchback is on sale from £13,995.
The price represents the entry-level LS version of the hatchback, which includes a CD player, electric front windows and Electronic Stability Control as standard.
The middle trim level, LT, starts from £14,895 and adds alloy wheels, front fog lights, rear parking sensors and style upgrades including chrome grille surround and a leather steering wheel and gear knob.
Finally, the range-topping Cruze LTZ includes automatic lighting, climate control, rain sensing wipers, cruise control and larger alloy wheels (17″ compared to 16″ with LT models). Prices for the range-topping Cruze hatchback start from £16,095.
All models feature a new design to the exterior to fit in with the rest of the new Chevrolet range and a choice of two petrol (1.6-litre and 1.8-litre) and a single 2.0-litre diesel engine.