Land Rover sponsors Rugby World Cup 2011

The fleet of 30 luxury SUVs and off-road specialist Discovery models will be used by the organisers of the New Zealand tournament when it begins next month.

Kit McConnell RWC 2011 Tournament Director, said: “Rugby World Cup Limited is delighted to have a long term partnership with the globally renowned Land Rover brand.

“The provision of the Official Vehicles by Land Rover is key to the successful running of Rugby World Cup 2011 and will be put to good use to ensure that the Tournament is run smoothly over the next few months.”

However, the Land Rovers will not be standard models. Instead, all of the Range Rover Sport and Land Rover Discovery SUVs will feature special World Cup badges and number plates to commemorate the event.

After the tournament, the Land Rovers will be sold to customers, ensuring 30 drivers get their own piece of Rugby World Cup history and one of the most exclusive Land Rovers ever built.

James Yates, Group General Manager, Land Rover New Zealand added, “We are extremely proud to be supporting Rugby World Cup 2011 this year in New Zealand by providing a fleet of vehicles to help with the organisation of the Tournament.”

The Range Rover Sport is a luxury SUV popular with more city-based buyers than the traditional Land Rover models.

The Range Rover sub-brand signifies the most luxurious and premium SUVs in the world. The Range Rover Sport is the middle-range car in the line up, between the larger Range Rover and the soon-to-be-released Range Rover Evoque.

Meanwhile, the Land Rover Discovery is a large, practical off-road SUV with a powerful 3.0-litre turbocharged diesel engine with six-speed automatic gearbox.

Priced from £36,785 and available with four well-equipped specification levels, the Land Rover Discovery 4 is one sale now at Land Rover dealerships.