The ‘sports saloon’ concept, which has not yet been named, is a design aimed at exploring the possibility of entering the market with an upmarket car.
Set to be revealed at the Frankfurt Motor Show in September, the concept features a rear-wheel drive layout and an eye-catching new design.
There is a hint of aeroplane design in the body of the new concept, and chief designer Peter Schreyer, the man behind the likes of the Sportage and new Picanto in the past, seems to agree.
He said: “No matter from which perspective you look at it – this concept car is roaring with energy and ready for take-off.”
Some of the more eccentric design features include a squared rear end which is almost reminiscent of a classic Delorean, thin strip LED rear lights, rear opening passenger doors and rear cameras mounted on mini ‘wings’ towards the front end of the car.
At the front, Kia’s distinctively-shaped grille is used, but the long, sloping bonnet is much sportier than those seen on Kia’s current range of road cars.
Inside, the aircraft references continue, with a four-seat cockpit the only information revealed by the brand before the car’s unveiling at Frankfurt.
While it is not officially confirmed for production, the new concept car does show Kia is investigating entering other markets after the success of its recent range of cars, most notably the Kia Sportage SUV crossover and the new Kia Picanto, which went on sale last month.
Schreyer added: “I believe the car is a strong statement from Kia: we are ready to fast forward to an all new chapter.”