To celebrate, Land Rover will supply the off-road SUVs to the event and offer visitors the chance of a passenger ride across a purpose-built off-road course.
Land Rover UK Managing Director Colin Green believes sponsorship of the horse trials reflects the brands’ countryside origins, strengthened by a succession of off-road vehicles such as the workhorse-like Defender and practical Discovery 4.
He said: “Land Rover has a great relationship with Burghley and we are excited to be a part of the anniversary celebrations for the event’s unique 50-year achievement.
The occasion gives us a superb opportunity to showcase our vehicles in a setting that perfectly reflects important aspects of our brand, and to demonstrate our on-going support for equestrian sports and countryside pursuits.”
The event, which takes place from 1-4 September, will also be an opportunity to showcase the new Range Rover Evoque, the new ‘baby’ Range Rover set to go on sale next month in the UK.
Both the three-door coupe and five-door versions of the Range Rover Evoque will appear at the show alongside the rest of the Land Rover Range.
Starting from less than £30,000, the Range Rover Evoque is also the most environmentally friendly Land Rover ever made and comes in two-wheel drive option.
Green added: “It allows us to reveal to thousands of spectators the contemporary design, quality and technical sophistication that help define Land Rover today, not least in the outstanding new Range Rover Evoque.”
The Range Rover Evoque is not on sale in UK dealerships yet, but it has already picked up the Auto Express Car of the Year for 2011 in a recent award ceremony.