Arsenal signs deal with Citroen

Citroen already boasts a strong relationship with the North London football club, having launched a driving academy for its younger players in 2010.

It will now sponsor the club in and around the Emirates Stadium and deliver cars such as the new Citroen DS4, Citroen C4 and Citroen DS3 for use by the coaches and staff of the club.

The deal, which will run for three years, will also include the delivery of vans from Citroen’s LCV range to transport training equipment across the country throughout the football season.

Linda Jackson, Managing Director at Citroën UK, commented; “Teaming up with Arsenal Football Club for another three years will allow us to develop and build on our positive association with one of the most successful English football clubs of the modern era.

“Citroën is recognised for creativity, distinctive style and ambition, and we’re proud to be supporting a team like Arsenal that shares those same values.”

Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club, added: “We are delighted to be renewing with Citroën. Given the strength of our relationship, it was only natural that both parties wanted to extend and expand this successful affiliation further.

The cars being delivered to Arsenal include the Citroen DS3, winner of Top Gear’s Car of the Year 2011 award. The small supermini, priced from £11,700 was the first in the new DS Line of Citroen cars.

This, along with the new Citroen DS4, will be the star of the Arsenal car fleet in the 2011/12 Premier League season.