Ford focuses on 61 plate sales

The US brand has dominated the 2011 car market in the UK with the Ford Fiesta and Ford Focus out in front in the sales charts.

Now the car maker says new special edition cars across its range will ensure it stays at the top towards the end of the year.

These include a Ford Fiesta Centura limited edition designed to celebrate Ford’s UK centenary, and a new Ford Focus Studio, bringing the entry price of the hatchback down to just £14,000 from £16,000.

The new Studio specification will also be available for the Fiesta, with prices dropping to £9,995 for the entry-level model.

Andy Barratt, Ford Britain sales director, said: “Ford has the right ’61’-plate line-up, combining design style, technology and affordability for our September customers. Dealers nationally are eager to introduce them to Ford’s best range ever.”

The new special editions and lower-priced Ford Fiesta and Ford Focus models will be available in dealerships such as Perrys Motors.

Perrys currently boasts two Ford dealerships situated in Aylesbury and High Wycombe, each with a full range of Ford models.

So far in 2011, nearly 60,000 Ford Fiestas have been sold in the UK, double that of its nearest rival, the Vauxhall Corsa.

Similarly, the introduction of the new 2011 Ford Focus in March this year has boosted sales of the hatchback and estate versions, pushing it into second place in the sales charts, ahead of the Vauxhall Astra.