Seat Alhambra exceeds sales expectations

The success comes after sales of the Seat Alhambra beat all expectations to record over 1,000 sales in 2011 to date.

The unexpected success comes after the seven-seat MPV picked up a series of awards for ‘Best MPV’ from the likes of What Car? and Auto Express, cementing its place as the most desirable model in the people carrier segment.

Seat now shares a record 2.07 per cent of the UK market – a significant increase of nearly seven per cent since 2010.

Helped by the success of the Seat Ibiza supermini and Seat Leon hatchback – alongside a series of hot hatches and sporty performance cars – Seat has now sold over 21,000 cars in the UK in 2011.

Both the Seat Ibiza and the Seat Leon were subject to a new Copa specification, a new trim level designed to lower the price of the cars in the UK.

The Copa trim adds up to £1,000 worth of equipment to the Ibiza and Leon while lowering the price over the specification it is based on, the SE trim.

Peter Wyhinny, Managing Director of Seat UK: "The backdrop of a UK new car market down almost seven per cent this year only goes to show that SEAT’s compelling offers on cars like the Ibiza Copa and Leon Copa are connecting more powerfully than ever with buyers who, above all, want maximum value for money."