Below is the first look at the latest Ford Fiesta advert, designed to showcase the car’s keyless technology.
Like the Ford Focus campaign before it (and the excellent Ford Doug videos) the advert focuses on one piece of technology in the Fiesta that is designed to make the driver’s life that little bit easier.
Somewhat predictably, the advert shows several people patting their pockets searching, presumably, for a set of missing keys.
The protagonist however, effortlessly opens the car door and starts it up without even taking the fob out of her handbag, such is the ease of use of keyless technology.
The full advert can be seen below. Alternatively, you can find out more in our Ford Fiesta video review.