Peugeot launches 107 Youtube campaign

The French manufacturer has created four different videos for visitors to the Youtube site complete with interactive games and a personalised video that differs depending on the gender of the person watching it.

The videos are aimed at younger car buyers, a key audience for the Peugeot 107 because of its compact dimensions, low insurance costs and impressive fuel economy.

Nael Hamameh, Co-Director of the You to You digital communication agency, who developed the 107 Experience, said: “We dealt with topics specifically aim at young people: sports, games, seduction, dance, music, sharing and friendship, the whole integrated and adapted to the social networks: when the user starts a video, they can see their Facebook friends in a YouTube channel and share the link in Twitter."

Available in three- and five-door body styles, the Peugeot 107 comes in three different specification levels. Targeted at young, city-living buyers, the Peugeot 107 comes in Urban Lite, Urban and Sportium specifications.

It is one of the more affordable cars on the market with entry-level Urban Lite versions priced from £8,695 and even range-topping Sportium models start from less than £10,000.

All Peugeot 107 cars come with a radio and CD player with MP3 connectivity and an anti-lock braking system, but higher-spec models add features such as electric windows and more upmarket upholstery.

A choice of 1.0-litre petrol engine with a five-speed manual or five-speed ‘2 tronic’ gearbox is available with the Peugeot 107.

The 68bhp engine delivers 61.4mpg of fuel economy and 103g/km of CO2 emissions – enough to qualify for Band B of Vehicle Excise Duty, the second lowest level of road tax.

The new Peugeot 107 videos are available to view at www.youtube.com/107experience.