Kia cars take design awards

It is not surprising Kia took home the three honours in design competition by the German Design Council because all three models were influenced by design chief Peter Schreyer – who previously worked for German manufacturer Audi.

Peter Schreyer, Kia’s chief designer said, "We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity."

The Kia Sportage, released last year, and the forthcoming Kia Optima saloon and all-new Rio, won the award for their exterior design, which features the new Kia ‘tiger face’ front end.

As well as the individual awards, Kia also won the ‘Best of Best’ title for its new design identity throughout its new range, a testament to Schreyer’s influence revitalising the brand in recent years.

"The latest awards conferred on the Sportage and Optima, and the very first one to go to our latest model, the Rio, reflect the continuity of our efforts to uphold our own high design standards. All four awards are a fantastic acknowledgement of our strategy to position design as a core Kia brand promise," he added.

Kia designs have been popular in Germany, where the market is dominated by home brands such as Volkswagen and BMW. The Sportage and Kia Soul crossovers were also awarded a red dot design award earlier this year in the country.

The latest awards will be presented in Germany at the Frankfurt Motor Show, where the new Kia Rio will make its world debut at the Kia stand.