Only 100 units of the Fiat 500 ‘First Edition’ will be made available to Chinese customers, who will be offered the chance to swap their standard car for one if they order the car between July and September.
A draw will then take place to decide who gets the final editions of the Fiat 500, a car the Italian car maker is keen to introduce to the country.
The small city car is a drastic change from the larger, more executive cars favoured by Chinese buyers, but Fiat says it is keen to enter the fast-growing market.
Fiat Group Automobiles Executive Vice President International Operations Lorenzo Sistino said: “The objective of the 500 is to position our brand in this market because it is the model that best expresses the values of Fiat.”
The ‘First Edition’ Fiat 500 is fitted with a 1.4-litre MultiAir petrol engine, a past winner of the International Engine of the Year Award in 2010, the first of two consecutive victories for Fiat after the Fiat TwinAir engine took the title this year.
The MultiAir engine is matched to an automatic six-speed transmission and delivers 101bhp of power.
Fiat says the 500 First Edition will be followed by a convertible version, the Fiat 500C, and the fashionable 500byGucci special edition which was launched in the UK earlier in 2011.
The Fiat 500 is the brand’s most popular car in the UK. It’s small size and range of customisable options matched to retro styling has boosted sales since its re-launch this decade.
The Fiat 500 is currently on sale in the UK from £11,100 for entry-level versions.