Such has been the interest in the Master van, the landmark 100,000th model rolled off the production line this week 12 months after it first arrived in its current generation.
Philippe Brissonneau, Colas Group equipment director, took delivery of the milestone model, saying: “We have worked with Renault for some years. Indeed, Renault is a fairly straightforward choice because our activity calls for reliable vehicles which match our needs at the lowest possible price."
According to Renault, demand for the Master van has risen by 40 per cent in the past six months compared to the same period last year, leading to 90 extra workers being hired at the SoVAB plant in East France.
Renault is now building 600 Master vans at the plant every day after its market share for fans in Europe rose by 16 per cent in the first five months of 2011.
The plant currently builds over 350 versions of the Renault Master van, the French brand’s main competitor for the world’s best-selling van, the Ford Transit.
The selection of Master vans includes 26 body styles, including the chassis cab model which made up the 100,000th van built, front- and all-wheel drive options, four lengths and three different heights.
The vast selection choices mean prices for the Renault Master van range from £28,000 to over £35,000 for bespoke vans.
The Renault Master sits above the British-built Trafic van in the Renault range. Other vans include the Renault Kangoo and the new Renault Kangoo Z.E., the first ever electric van to be sold in the UK.