A new Ford Fiesta Studio, the lowest specification model in the range, can now be bought for under £9,500 despite Ford adding new equipment to the car.
The Fiesta Studio includes a basic level of equipment including a CD player, tinted glass, body coloured spoiler and power steering.
It also comes with Ford’s clever EasyFuel system, which prevents drivers from filling the car up on the wrong type of fuel.
Launching the new lower priced Fiesta, Mark Simpson, marketing director, Ford of Britain, said: “While 75 per cent of Ford Fiesta customers go for the top Zetec and Titanium series, we also want to make sure there’s a great proposition for customers insistent on quality but not requiring top-of-the-range features.”
Taking the Studio’s place at the £9,995 price point will be an entirely new trim level, the Ford Fiesta Style.
The Ford Fiesta Style adds electric windows, power heated door mirrors and remote central locking to the Studio specification.
Safety features include with the Studio include Electronic Stability Programme to prevent the car tipping over, front, side and knee airbags and anti-lock brakes.
The new trim level expands the Ford Fiesta line up to six distinct specification models alongside the ‘Metal’ special edition at the top of the range.
The Ford Fiesta is available with a choice of two petrol engines and three diesels, including the new ultra-efficient 1.6-litre TDCi 95PS ECOnetic, which lowers CO2 emissions below 100g/km and into the zero VED band.
The new Ford Fiesta Style and lower-priced Ford Fiesta Studio are both available to buy now from Ford dealerships.
The new Ford Fiesta is currently the UK’s most popular car having sold more than its larger sibling, the new 2011 Ford Focus, so far in 2011.