Based on the Ford Focus hatchback, itself a new model launched in March 2011, the new Ford Focus Estate has been a ‘big hit’ with UK car buyers online and in Ford dealerships, according to marketing director Mark Simpson.
He added: "The new Focus estate’s athletic looks gives the car its own unique personality and we believe will broaden its appeal.”
Ford believes nearly one in five new Ford Focus cars sold will be an estate model, with the rest being taken up by the five-door Ford Focus hatchback version.
The new Ford Focus hatchback was the second most popular car in the UK during its first month on sale, only finishing behind its stablemate, the smaller Ford Fiesta.
The Ford Focus Estate is based on the hatchback version in terms of equipment and it continues Ford’s emphasis on including as much technology as possible as standard.
Ford Focus Estate prices start from £17,100 and all models come with DAB digital radio, USB connectivity and Bluetooth with voice control.
However, the focus is also on practicality. An extended boot offers more space than the hatchback version (1,502 litres with the back seats lowered) and standard equipment includes aluminium roof rails to add extra storage.