The new small car from Kia officially went on sale on Friday 17 June and to celebrate the occasion, Kia has launched a series of adverts online, on television and in the national press.
Kia is using the tagline ‘small but mighty’ to advertise the new five-door Picanto (three-door models arrive in October) to emphasise the increased space and extra quality offered with the latest model.
The idea of the advertising campaign is to highlight the low running costs of the Kia Picanto compared to other cars on the market.
For example, both the 1.0-litre and 1.25-litre petrol engines available with the Kia Picanto come with free VED in the UK thanks to sub-100g/km of CO2 emissions – the criteria used to calculate road tax.
The cars are also congestion charge free for London drivers and with a starting price of £7,995, Kia is keen to showcase the money saving credentials of the new small car.
The Kia Picanto is described in the new campaign as having a big character – a nod to its redesigned exterior courtesy of design chief Peter Schreyer.
Schreyer and his design team are behind recent impressive Kia cars such as the Sportage, which features a distinctive ‘feline face’ used across the new Kia range. Both the Sportage and the Soul crossover SUVs have won prestigious Red Dot design awards since their launch.
The Kia Picanto features a similar design and inside, three specification levels (1,2 and 3) improve on the amount and quality of equipment seen in previous generations of the Kia Picanto.
The new Kia Picanto is on sale now from Kia dealerships in the UK in five-door version only. A three-door version will complete the line-up in October.