Previous special editions have come from the pens of designers such as Yves Saint-Laurent and Orla Kiely, but the latest model has been designed by the winner of an international design competition.
The roof pattern, described as an ‘abstract gold adhesive decoration’ was entered by designer Flavio into the Citroen Creative Awards before it was chosen to adorn the new car.
The Hickory brown decoration will be included in the vast array of customisable choices available for the DS3 supermini and can be viewed on Citroen’s online configurator.
The Citroen DS3 was launched in 2010 as the first in Citroen’s DS Line of cars. Introduced to make the brand more desirable, Citroen designed the DS3 to offer more premium materials inside and with a wealth of customisable options.
Designed to appeal to young, fashionable buyers, the DS3 was launched with a ‘Street Style’ ad campaign to highlight its urban appeal.
The engine line up, which starts with a sub-100g/km Airdream+ diesel engine, also delivers city-friendly running costs thanks to its exemption from the London congestion charge and VED for its entry-level unit.
Available in three trim levels, the DS3 has already been a success for Citroen with a host of international awards.
These include several design awards for both the interior and exterior, and Top Gear’s prestigious Car of the Year 2011 title.
The Citroen DS3 is the first of three cars under the DS Line moniker. The second, the Citroen DS4 hatchback will go on sale in the UK this year and the third, the DS5 family car, is expected to arrive early in 2012.
Prices for the two new models have not been revealed, but the Citroen DS3 can be bought for £11,700 for entry-level models.